Schick Hydro y JWT crean la 4ª dimensión en Youtube

5 Apr

still de la pieza

We love good advertising. Y JWT Sydney ha hecho con Schick Hydro (productos para el afeitado masculino) una pieza para Youtube novedosa y atractiva, dos cualidades que la pueden convertir en viral enseguida.

Un gran ejemplo de lo que vendrá en el mundo de la publicidad y del cross-media. Básicamente se trata de la integración de efectos visuales en Internet.

still de la pieza

En sus propias palabras: “It’s a clever campaign and one that is best experienced rather than explained. Without giving too much away it’s a YouTube-based piece with a twist. The key to making this so effective was making sure the angles were 100% correct so that the visual experience is believable. The interaction of the water with the viewer breaks the 4th dimension but don’t take my word for it, click on the link and see for yourself. As I said, this combining of the TV and web worlds is most definitely the way of the future in advertising”

still de la pieza

Puedes ver la pieza entera aquí.

Créditos:

Executive Producer: Adam Wells
Creative Director: Simon Robson
Lead Design and VFX Supervisor: Grant Everett
VFX: Kent Smith
Technical Hand: Harry Wells
.

@Arsgratiartis

Fuente: Campaign Brief

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